Esso Share A Lift: Ride With Tuffers

Phil Tufnell picks up John Robins as they lift share to the cricket – Esso x Liftshare

‘Ride With Tuffers’ is a ‘Carpool Karaoke’ spin off that aims to promote the benefits of lift sharing. We worked with Weber Shandwick back in June 2023 to coordinate filming on Worcestershire streets as part of Esso’s latest Liftshare.

The aim of the video was to highlight the benefits of lift sharing in the context of traveling to and from events with talent personalities sharing a lift to a sports venue with a fan. Sports fans are known to travel to games together, and the client wanted to leverage the great advantages of sharing lifts, (for example great conversation, meeting new people, reducing congestion and cars on the road) which will encourage Liftshare App downloads and usage. Check out the journey below!